OK I always know it’s a drug but I never found a good reason. Until now…
So here’s the thing: social media is a drug. I mean, we have a basic biological imperative to connect with people. That directly affects the release of dopamine in the reward pathway. Millions of years of revolution are behind that system to get us to come together and live in communities, to find mate, to propagate our species. So there’s no doubt that a vehicle like social media, which optimizes this connection between people, is going to have a potential for addiction.
Beyond 365 